Why study at the UMAD?

• The student obtains an advanced level in at least three foreign languages.
• The career provides a broad overview of the tourist industry and its possibilities.
• The student develops linguistic, methodologic, cultural, administrative and technologic skills.
• The study plan is focused on practice since the first semester.
• The teachers have proven experience in the specialty they teach.
• The teaching staff of Foreign Languages is either a native speaker or a certified C1/C2 level from The Common European Framework of Reference for Languages.

Study Plan

1º SEMESTER

SUBJECTS CREDITS
Fundamental Communication Strategies 8
Intellectual Skills I 6
Administration 6
General Theory of Tourism 6
*English I 10

2º SEMESTER

SUBJECTS CREDITS
Intellectual Skills II 6
Workshop I 4
Hotel and Restaurant Administration 6
Quality and Innovation in Touristic Enterprises 6
History, Culture and Economics of Mexico 6
*English II 10

3º SEMESTER

SUBJECTS CREDITS
Personal Development 8
Accounting 8
Gastronomy and Enology Operations 6
French I 8
German I 8
*English III 10

4º SEMESTER

SUBJECTS CREDITS
Estimates and Budgets 6
Travel Agencies and Transportation Services 6
Strategic Administration for Business Tourism (T-NE) 6
Adventure Tourism and Ecotourism (T-RE) 6
Organizational Systems and Public Relations 6
French II 8
German II 8
*English IV 10

5º SEMESTER

SUBJECTS CREDITS
Business Plan 4
Touristic Project Planning, Evaluation and Financing 6
Geography and Touristic Destinies 6
Business Class Management (T-NE) 6
Nocturnal, Beach, and Social Tourism (T-NE) 6
French III 8
German III 8
*English V 10

6º SEMESTER

SUBJECTS CREDITS
Workshop II 4
Human Capital Administration 6
Global Marketing 6
History and Business Culture of the EUA and Canada 6
French IV 8
German IV 8
English for Business, Rhetoric and Academic Writing 10

7º SEMESTER

SUBJECTS CREDITS
International Entrepreneurial Legal Framework 6
Fairs, Congresses and Exhibits Organization (T-NE) 6
Maritime Tourism (T-RE) 6
Negotiation and Closing Sales 6
History and Business Culture of Europe 6
French V 8
German V 8

8º SEMESTER

SUBJECTS CREDITS
Ecological Culture 4
Touristic Legislation 6
Executive Project in Business Tourism (T-NE) 6
Executive Project in Recreational Tourism (T-RE) 6
History and Business Culture of Asia 6
French VI 8
German VI 8

9º SEMESTER

SUBJECTS CREDITS
Professional Practices (Internship) 24

Sé un Estudiante UMAD

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RVOE: SEP-SES/21/114/01/149/2009 Date: 26/02/2010

Mtra. María Teresa Cante Lima
Mtra. María Teresa Cante LimaCoord. de Lic. en Lenguas Extranjeras y Lic. en Administración Turística