Contributions to your Professional training:

At the end of master’s degree in Marketing Management, the graduate will be able to:

  • Identify the main current theories and the best professional practices in the area of Marketing Management for improving strategies and activities in organizations.
  • Estimate the future purchase behavior of consumers based on the best industrial practices.
  • Design promotion strategies of a product to get a greater market spread.
  • Establish Publicity Administration Systems and Product Campaign Design.
  • Manage innovative projects in the Marketing Management area.

Program Characteristics:

  • On-site modality Graduate Degree
  • Quarterly plan taking two academic subjects.
  • Class schedule on Fridays and Saturdays.
  • Each subject has a duration of six weekends.
  • A total of 11 subjects.
  • Duration of 2 years.
  • Degree obtained through a project or grade point.
  • Teaching system based on Chaos Analysis, Problem Resolution and Development of Projects.

Study Plan:

  • Knowledge Management
  • Modern Management of Products and Brands
  • Technology Applied to Marketing
  • Decision making in Marketing
  • Management Skills
  • Specialized Publicity
  • Financial Administration Strategies
  • Managing the Supply Chain
  • Market Intelligence Systems
  • Semiotics and Customer Behavior
  • Innovation in Marketing Projects

REVOE: SEP-SES/21/114/01/154/2009 Date: 26/02/2010

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