Why study at the UMAD?

• Students can choose between two specialties: Market Intelligence (IMER) or Advertising (PUB).
• The study Plan is focused on practice since the first semester.
• The teachers have proven experience in the specialty they teach.
• All teaching staff has postgraduate degrees.
• Student internships are always related to their degrees and carried out in private or public institutions.
• The academic exchange program offers the possibility of meeting students of other countries including the practice of a foreign language.

Study Plan

1º SEMESTER

SUBJECTS CREDITS
Fundamental Communication Strategies 8
Global Marketing 6
Basic and Experimental Photography 6
Images Digital Edition 6
*English I 10

 2º SEMESTER

SUBJECTS CREDITS
Consumer Psychology 6
Technology Applied to Business 6
Image and Design 6
Quantitative Investigation Methods 6
2D Animation 6
*English II 10

 3º SEMESTRER

SUBJECTS CREDITS
Merchandising 6
Accounting 8
Administration 6
Marketing Semiotics 6
Web Page Design 6
Intellectual Skills I 6
*English III 10

 4º SEMESTER

SUBJECTS CREDITS
Intellectual Skills II 6
Marketing for no-profit organizations 6
Costs and Budgets 8
Packing and Wrapping 6
Qualitative Investigation Methods 6
Marketing on Digital Media 6
*English IV 10

 5º SEMESTER

SUBJECTS CREDITS
Workshop I 4
Marketing for Public Figures 6
Price Fixing 6
Advertising 6
Markets Investigation Seminar 6
Logistics and Distribution Channels 6
*English V 10

 6º SEMESTER

SUBJECTS CREDITS
Product and Brand Management 6
Inversion Projects Evaluation and Financing 6
Advertising Workshop 6
Sales Planning 6
International Culture in Business 6
Planning and Measurement of Advertising Campaigns (PUB) 6
Fairs, Congresses and Exhibits Organization (PUB) 6
Quantitative Market Analysis (IMER) 6
Competitive Intelligence (IMER) 6

 7º SEMESTER

SUBJECTS CREDITS
Business Plan 4
Workshop II 4
CRM and Telemarketing 6
Negotiation and Closing Sales 6
Development of Management Skills 6
Advertising and Brand Tacking (PUB) 6
Econometric Models (IMER) 6
Advance Qualitative Research (IMER) 6

 8º SEMESTER

SUBJECTS CREDITS
Marketing Simulator 4
Ecological Culture 6
Promotional Strategies 6
Professional Career Plan 6
ATL/BTL Campaigns (PUB) 6
Specialized Advertising (PUB) 6
Making decisions Technology (IMER) 6
Union and Continuous Studies (IMER) 6

 9º SEMESTER

SUBJECTS CREDITS
Professional Practices (Internship) 24

Sé un Estudiante UMAD

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RVOE: SEP-SES/21/114/04/163/2009 Date: 26/02/2010

Lucy Toledo Vázquez M.M.R.
Lucy Toledo Vázquez M.M.R.Coord. of Marketing Degree