Why study at the UMAD?

– The students practice what they learn by developing projects for companies.
– The study plan is focused on practice since the first semester.
– The teachers have proven experience in the specialty they teach.
– Student internships are always related to their degrees and carried out in private or public institutions.
– The academic exchange program offers the possibility of meeting students of other countries including the practice of a foreign language.
– The conferences given by experts in the area, allow students to update the knowledge received in the classroom.

Study Plan

1º SEMESTER

SUBJECTS CREDITS
Fundamental Communication Strategies 8
Personal Development 8
Ecological Culture 4
Intellectual Skills I 6
Imagen and Design 6
*English I 10

 2º SEMESTER

SUBJECTS CREDITS
Intellectual Skills II 6
Contemporary Public Relations 6
Journalistic Genres 6
Images Digital Edition 6
Digital Photography 5
*English II 10

 3º SEMESTER

SUBJECTS CREDITS
Internal Public Relations 6
Administration 6
Radio Techniques 6
Television and Video Techniques 6
Literary Workshop 6
Audio and Video Production 6
*English III 10

 4º SEMESTER

SUBJECTS CREDITS
Acting Workshop 4
External Public Relations 6
Business Plan 4
Effective Communication Techniques 6
Quantitative Investigation Methods 6
2D Animation 6
*English IV 10

 5º SEMESTER

SUBJECTS CREDITS
Image Consulting 6
Development of Management Skills 6
Leadership 6
Qualitative Investigation Methods 6
Web Page Design 6
Foreign Language I (French or German) 8
*English V 10

 6º SEMESTER

SUBJECTS CREDITS
Personal Image 6
Institutional Image 6
Business Linkages of Image and Public Relations I
Interactive Design and Creation 6
Multimedia Presentations 6
Foreign Language II (French or German) 8

 7º SEMESTER

SUBJECTS CREDITS
Socially Responsible Companies 6
Business Linkages of Image and Public Relations II
Contemporary Issues 6
Corporative Videos 6
Global Marketing 6
Foreign Language III (French or German) 8

 8º SEMESTER

SUBJECTS CREDITS
Workshop I 4
Business International Culture 6
Professional Career Plan 6
Logistics and Coordination of Multimedia Events 6
Advertising 6
Foreign Language IV (French or German) 8

 9º SEMESTER

SUBJECTS CREDITS
Professional Practices (Internship) 24

Sé un Estudiante UMAD

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RVOE: SEP-SES/21/114/01/147/2009 Date: 26/02/2010

Lourdes García Minjares D. Comm.
Lourdes García Minjares D. Comm.Coord. Of Communication and Multimedia Degree and Image and Public Relations Degree